![]() If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location. This bio from sums up the account’s purpose and promise in a quick, easy-to-digest way: Convey your brand identity and show new visitors why they should follow you. Your bio can be up to 150 characters, so make the most of it. Your profile includes your name and username fields (mentioned above), your website and your bio. If your bio and profile convince them to click the follow button, those visitors may become followers. Two-thirds of Instagram business profile visits are from non-followers. Need ideas for your own username? Try our free Instagram name generator. Now, she’s more likely to be found by people looking for travel content or writers. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.įor example, travel writer Claudia Laroye ( includes the keyphrase “travel writer” in her Instagram name. Your name can be anything you like, up to 30 characters. Use your brand name or a variation of your name that people are likely to use when searching for your brand. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Only two fields on Instagram contribute to search results: name and username. But not all text on Instagram is searchable. Source: on Instagram Use keywords to appear in searchesīefore people can follow you on Instagram, they have to find you. You can use styling to give your grid a consistent look and feel, like does: Your products don’t have to look the same, either. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed. Think of your Instagram grid as one cohesive unit. Your posts should be easily recognizable at a glance. No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look. An aspirational brand might showcase the lifestyle or achievements of your customers. Or humanize your brand by sharing an employee’s perspective. Maybe you want to show off how your product is made. Create a consistent brand story and aesthetic They will also help you consistently deliver content that will keep your audience engaged for the long run. The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow. What are their pain points and challenges?.Define your target audienceĪsk yourself some questions about who you’re trying to reach: It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Staying focused on these business-oriented goals will help keep your Instagram account consistent. ![]() What do you really hope to accomplish? Maybe you want to: Think about the reasons why you want more Instagram followers. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. But followers alone won’t create a successful Instagram account. Getting more Instagram followers is a great starter goal. If you want to be effective on social, you need a clear plan. ![]() Lay the groundwork Have a thoughtful Instagram marketing strategy Otherwise, it’s time to roll up your sleeves and get to work. No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year: How to get more Instagram followers for free Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |